6 steps I used to speak about product management with companies like Google, Slack and Zendesk

10 product instrumentation mistakes and what we learned from them

In product management, instrumentation is the ability to measure and track key metrics, like adoption or retention of a feature. This is important to the product team, specially to the product manager, so it can make…

How to convince a technical cofounder to join you?

Before being tech people, they are just people.

How do you convince a technical cofounder to join your startup? The same way you convince anyone:

Curse of Knowledge: How you are ignorant when you know too much

The Curse of Knowledge turns your smarts against you and it ain’t pretty.

A simple mistake all startups make on beta invitation waiting lists

A prospect fills out the email form for the beta invite waiting list. That’s where the problem starts.

How to create and validate startup ideas with no money

I had already failed the wrong way: having an idea, spending money and time creating a product and then watching it failing miserably. This time it…

How I got my startup in Google’s first page in a month without SEO expertise

Brute forcing your startup into Google’s first page with 2 simple steps instead of SEO knowledge.

You won’t validate a product using a landing page (or get fit without exercise)

The huge difference between interest and paying customers (and a validated product) presented in the “get fit” analogy.

10 business lessons that broke Neil Patel…literally

Startup lessons from Neil Patel’s mistakes, founder of KISSmetrics, Quick Sprout, Crazy Egg and other less known (and failed) startups.